About our store

Introducing L.F. George, a renowned jewelry store that has been a staple in the industry for four decades. Formerly nestled within the San Francisco Gift & Jewelry Center, L.F. George has recently moved to its new home in Millbrae, California.

At the helm of this distinguished establishment is its proprietor, George Lam, an accomplished owner who holds the esteemed title of a certified gemologist. With an unwavering passion for exquisite gems and fine craftsmanship, the proprietor has curated extraordinary collections that captivate the hearts of jewelry enthusiasts.Beyond their expertise in the world of gemstones, the proprietor is also celebrated for their philanthropic endeavors. Twice honored as a charity emperor by San Francisco Mayors, they embody a commitment to giving back to the community and making a positive impact.

Under George’s guidance, L.F. George continues to be a haven for those seeking the epitome of elegance, sophistication, and unparalleled quality. Experience the legacy and expertise firsthand as you explore our exceptional selection of fine jewelry, where every piece tells a unique story and embodies timeless beauty.

Discover the new chapter of L.F. George in Millbrae and allow the proprietor’s passion and expertise to guide you on a journey of unparalleled elegance. From stunning rings and necklaces to captivating diamonds and gems, our unparalleled expertise and comprehensive collection empower us to deliver unparalleled service and unbeatable prices. As a dedicated local establishment, L.F. George Jewelry deeply comprehends the unique requirements of our Bay Area clientele, upholding an unwavering commitment to sourcing only from esteemed suppliers, ensuring the finest quality products.

Owner's Certificates

Store Open Time: Tuesday-Saturday 11:00am-6:30pm